AVATARSONA is a couture collection of looks inspired by a vibrant queer culture Elena found themselves in while growing up online.
The collection's thesis: the internet provides an intangible landscape of infinite identity curation and exploration, either through online avatars in MMO games or through a curated social media presence, consequently redefining the art of "drag".
Each look in AVATARSONA has been designed and fit specially for each model wearing it. The models consist of online friends who have become real life family, most of which are musicians within the online electronic music genre hyperpop. Featuring looks modeled by Fraxiom, Ryl0, Underscores, and Petal Supply. AVATARSONA is a celebration of all the things that could go right when surfing the web.